Why 2017 was the year of the beauty mogul

Both Rihanna and Pat McGrath have laid the foundations for a more inclusive makeup industry in 2018 The year is drawing to a close with a diverse future of makeup finally shimmering on the horizon. The biggest names on the beauty scene over the past 12 months were Pat McGrath and Rihanna, both of whom created sellout products that corrected the beauty industrys longstanding Eurocentric approach, and were designed for use on all skin tones Rihanna with her Fenty range and beauty industry supremo McGrath with Pat McGrath Labs. These two moguls share a lot in approach. They both have huge and fervent social media followings (McGrath has 1.6 million Instagram followers; Rihanna has 58.5 million). They even share models plus-size beauty and Fenty Beauty campaign star Paloma Elsesser was originally a McGrath muse, discovered on Instagram. But the two took very different routes into beauty. McGrath is one of […] Read more »