It's in the jeans: why the humble denim jacket is the new power dressing

From Gigi Hadids shrobed version to Vetements and Levis Frankenjacket, the humble jean jacket will be ubiquitous You can tell a lot about a decade by its most overused words. The noughties had bling bling, which evolved into the slightly more refined but essentially similar fabulous. The nineties were all about irony, though we didnt really know what it was, so we said as if! and whatever! a lot. Though this decade started out belonging to the term hipster, we now uphold authentic as the ultimate accolade. In the age of authenticity, the denim jacket is the new power dressing. Expect to see a jean jacket everywhere in 2018. Authenticity, being a balance of keeping it real and keeping it cool, reveres denim more than cashmere. Denim is as grounded as it is steeped in heritage; as utilitarian as it is complex. (Do not get a denim geek on to […] Read more »