Amazon's great at selling its own batteries and baby wipes. But Food and fashion? Not yet

AmazonBasics is the top battery seller online.Image: amazon/mashable composite Amazon is many things: online retail juggernaut, Oscar-winning studio, proprietor of the cloud that powers half the web. Now it's added number-one battery maker and leading baby wipes brand to the list. SEE ALSO: Amazon has quietly turned its mobile app into a weird and wonderful ecommerce arsenal The Seattle company has spent more than two decades building itself into a giant ecommerce platform to connect buyers and sellers of all manner of things. In doing so, it has turned the retail industry upside down. Few companies haven't felt the Amazon effect in some way. That success hasn't blunted the company's ambitions. Not content to just be the middleman, Amazon has begun in the past few years to slap its brand on all manner of productsdog crates, dumbbells, dried seaweedthrough an arsenal of cheap in-house brands. Not all have been hits. […] Read more »

Pet dogs are the new must-have accessory at the smarter office

Companies are using animal magnetism to reduce stress in the workplace and hang on to staff After a half-hour walk to work each morning, Joy likes to grab a drink and head to her desk where she promptly curls up underneath it and has a nap. Joy is an eight-month-old golden retriever and she goes to the office with her owner, Carol DuPuis. These days, especially at tech companies, youre as likely to find a dog in the office as you are a pot plant or watercooler. For startups particularly, allowing dogs is an easy, cheap way of attracting and retaining millennials, on top of the free snacks, pinball machines and gym membership. The Google code of conduct states affection for our canine friends is an integral facet of our corporate culture. At Amazon, around 2,000 employees have registered their pets at its headquarters in Seattle so they can take […] Read more »

Snapchat's future Spectacles will have augmented reality

Image: snap inc. Snapchat isn't done with Spectacles, its video-camera sunglasses. The first version, released in November, was a disappointment for some, not for its lack of color selection, but for the absence of augmented reality. But a patent published Thursday reveals an augmented future for Spectacles and other wearables and gadgets made by Snap Inc., the camera company. Like this: .@Snapchat Patent also teases Snapchat's future version of @Spectacles that will include augmented reality (look at the display) pic.twitter.com/iBkvRIt19F Kerry Flynn (@kerrymflynn) May 4, 2017 Those two displays at the top of the glasses could sense what is around you and then also display augmented reality. What fake reality would you want to be inserted into your surroundings? Perhaps, a Tyrannosaurus rex: .@Snapchat @Spectacles My favorite part of the patent is this T-REX. I hope future @Spectacles let me put a T-REX in random places pic.twitter.com/IpNS7RQVpz Kerry Flynn (@kerrymflynn) […] Read more »